Logo Design.
Having a logo that accurately represents your company and attracts your audience is essential. In our process we’ll help you craft a memorable logo that stands out in your industry.
PHASE 1
Discovery
We start by meeting with you to discuss your goals, challenges, and expectations for your logo. This is an opportunity for you to tell us about your product or service, industry, audience, preferences, and any other necessary information. The goal is for us to have a clear understanding of your history, where you stand now, and your vision for the future.
PHASE 2
Research + Ideation
We’ll perform market research to have a comprehensive understanding of your industry and where you stand in it. This helps us make informed design decisions so that your logo stands out without looking out of place. With your goals, target audience, and competition in mind, we’ll begin ideation for logo concepts.
PHASE 3
Design Concepts
We’ll present the 3 strongest logo design concepts that align with your brand’s goals and strategy. We will explain our thought process behind each concept and why we think it will be an effective solution. We also show each logo concept in a variety of relevant mockups for context.
PHASE 4
Logo Guidelines
Having a beautiful logo is useless if it isn’t used properly. We’ll create a guideline of do’s and don’ts for your final logo design to make sure it leaves a lasting impression on every application.
PHASE 5
Final Files
We will prepare and send all digital and print-ready files for your logo.
