Brand Strategy.
Having a strong brand strategy is vital to making marketing and business decisions that align with your vision and goals. In our process we'll help you discover the purpose and mission of your brand, your positioning and audience, and your brand's personality and messaging.
PHASE 1
Brand Core
We start by helping you define your basic set of beliefs, your brand’s reason for existing, the vision of the future you want to create, and your mission of how to get there. It’s vital to have your brand’s beliefs and business aligned so that you can successfully unite people to make your vision a reality.
PHASE 2
Positioning + Audience
We dive deep into your competition and target customers to have a laser focused understanding of your position in the market. We’ll help you define user personas and their needs, so we know how your brand solves their problem and makes them happy.
PHASE 3
Messaging
We’ll discover your brand’s personality, voice, and tone, which is rooted in your beliefs and can be infused into all aspects of your brand. We’ll help you develop your value proposition, tagline, and messaging pillars which will serve as key talking points in your marketing.