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Brand Identity Design Services for Lifestyle Brands & CPG Brands
Optim Creative is a Los Angeles based graphic design studio specializing in brand identity design for lifestyle, CPG, and personal care brands. We help companies bring their brand identities to life while aligning with business and marketing goals.
About Our Brand Identity Design Services
As a boutique Los Angeles graphic design studio, we work closely with our clients to build brand identities that align with the company’s vision, target audience, and business goals. We ensure your brand identity reflects your unique story while resonating with your target audience.
Our Experience in Brand Identity Design
For over 6 years we’ve designed beautiful brand identities for lifestyle brands, CPG brands, and personal care brands.
Our Brand Identity Process
01
Discovery Phase
We dive deep into your brand's DNA, understanding your market position, target audience, and competitive landscape. This foundation ensures every design decision aligns with your business objectives.
02
Brand Strategy Development
Our brand strategy process defines your unique value proposition, brand personality, and messaging framework. This strategic foundation guides all visual identity decisions.
03
Brand Boards Creation
Visual mood boards capture the aesthetic direction, exploring color palettes, typography styles, and imagery that will define your brand's visual language.
04
Logo Design Development
We craft distinctive logos that work seamlessly across all touchpoints, from favicons to billboards.
05
Color & Typography Development
We establish comprehensive color systems and typography hierarchies that ensure consistency and recognition across all brand applications.
06
Visual Assets Creation
From packaging elements to digital graphics, we develop a complete library of visual assets that support your brand across every customer touchpoint.
07
Brand Guidelines Development
Our detailed brand guidelines process delivers comprehensive documentation ensuring consistent brand application across teams, vendors, and future marketing initiatives.
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