We created a proposal for a rebrand for Lean Cuisine. We aimed to differentiate their logo and packaging, and include an app that would help users create a meal plan and streamline shopping.
Lean Cuisine App
For the app we envisioned users signing up, submitting their dietary needs, and creating a custom meal plan to take to the store. Keeping in mind the target audience, health-conscious people that don't have time to cook, this would streamline their shopping and dieting.