Lean Cuisine

We created a proposal for a rebrand for Lean Cuisine. We aimed to differentiate their logo and packaging, and include an app that would help users create a meal plan and streamline shopping.

Lean Cuisine App

For the app we envisioned users signing up, submitting their dietary needs, and creating a custom meal plan to take to the store. Keeping in mind the target audience, health-conscious people that don't have time to cook, this would streamline their shopping and dieting.

In-Store Experience

With the packaging being elegant and minimalist, it stands out among its competition that uses bright colors and whimsical typefaces.