North
North is a grooming company that makes high quality, all natural grooming products at an attainable price. Their goal is to be a classic, reliable brand that will be a leader in their space.
We created a brand identity for North aimed to stand the test of time and connect with their customers.
Logo
We created this triangular mark with an arrow pointing up to indicate the core value of constant improvement. We paired the mark with Garamond, a time-tested typeface, which has the perfect mix of sturdiness and roughness.
Typography + Color
We chose a natural, earthy color palette to reflect the core value of caring for the planet. We chose Garamond, a classic, time-tested typeface, for headlines. Chainprinter added in a unqiue, rough character for sub-headlines, which compliments the headline well. We chose Montserrat for body copy which is clean, widely available, and easy to read.
Iconography
We created an icon set that can be used in marketing materials to quickly communicate the brand values. Each icon is geometrically constructed and has a little bit of roughening added to the edges.
Packaging
In North's packaging we let the typography and black containers make a statement. We put only the most important information on the front faces, and left out any frivolous design elements.
