Packaging Design.
We believe your product deserves a package that stands out on the shelf, engages your audience, and represents your brand. Our process guides you from strategy to final print to get you there.
PHASE 1
Discovery
We start by meeting with you to learn about your business goals, challenges, and expectations for the project. This is your time to tell us about your vision, strategy, positioning, and anything else about your brand and product. We want a full understanding of your needs so that we can create unique designs that excite your audience.
PHASE 2
Research + Strategy
After our Discovery meeting, we will conduct market research on your industry and competitors to make sure your product stands out on the shelf. We will combine learnings from our Discovery session and research into a strategy document that will guide our design decisions. The strategy will cover product benefits, positioning in the market, competitor analysis, considerations for other SKUs (scent, flavor, etc.) and other product lines, and more.
PHASE 3
Design Concepts
This is where your product comes to life. We present 3 unique design concepts that represent your brand and align with your goals and strategy. We’ll provide mockups of your package designs and show how each design stands out in the marketplace.
PHASE 4
Printing
We will work with your printer of choice to get a printing proof made to make sure the colors, type, layout, and alignment are correct. Once the printing proof is approved, your package will be ready for its final print run and to be sent out into the world.
PHASE 5
Final Files
Now that your design is tweaked to perfection, we will send you a print-ready file of your finalized package design.
